Since the year 2000, mobile phones have been the most intrinsic part of our lives. Whether business or pleasure, almost more than half of the world’s population has been using mobile phones daily. The number of mobile phone usage has increased to a shocking rate per year as more and more people are using two smartphones at a time. Nowadays, TV series are watched over mobile videos which leaves ample space for mobile app marketers to show text ad for their business promotions. The advent of mobile advertising networks has been possible due to an increasing mobile internet usage every month, all over the globe.
To promote an online business or a physical shop, previously it was important to create a website. But, today, along with the website, one needs to promote a mobile application for a great reach. With that comes in the need to run contextual and native ads which offer a seamless mobile experience to the user.
How Mobile Advertising Works
For any kind of business, whether large or small, mobile advertising has offered a great potential to reach billions of consumers in the most convenient manner. All mobile networks are providing easy recharge plans and data packs in an affordable manner to make the communication process fast and efficient. Taking advantage of this in a better way, mobile advertising networks have devised strategies to reach all consumers through answering their search queries in ad format which have “act now” buttons.
Mobile advertisements are carried out through web banner ads and mobile banner ads which are placed in an appropriate manner. These allow users to install or download apps over play store (for Android) and Apple store (For iPhones). For example, if a user downloads an app for free, he or she is subjected to receive a reminder for upgrade via ads or pop ups in their mobile phones or desktop. Mobile advertising has become the talk of advertiser and publisher network because of the kind of revenues they generate per install. Once, we understand the mobile ad business, we come in touch with CPI, CPA, CPM payment models for rendering ads. These are the models which determine the kind of pay outs after a user sees (impressions), clicks and acts (Click through rate).
In conclusion
Mobile advertising networks are supposed to grow even more in the coming few years as mobile ad networks are going to spend over 200 billion dollars worldwide to promote mobile ads. Social media channels have become the new avenues of ad serving via posts and adverts promotion.
