5 REASONS WHY MOBILE MARKETING IS SO IMPORTANT

Mobile advertisement is not the thing of future, it’s now. Ever since the smartphones entered in the world, smart devices have become an inseparable part of our lives. We are now among those people for whom our smartphone is the first thing we check after waking up and the last thing before we sleep. We can’t leave the house, or even the room, without a smartphone in our hand.

Such vigorous use of mobile is unfolding opportunities for mobile advertising platforms on a scale never seen before – and getting bigger with each passing day. As of leading data, it is proved that there are more mobile devices in the world than people. And India is the epicenter, with one of the highest smartphone usage rates in the world.  Here’s why marketers need to wake up to the power of mobile:

1. People spend more time at mobile screens than ever

Digital in 2017, a research done by we are social, shows a staggering 81% of smartphone users keep their phone on or near them each hour a day. People spend an average of 3 hours and 15 minutes per day using their smartphone!!!

For the first time, advertisers have been able to reach consumers 24/7. So, you need to brace yourself to interact with consumers whenever they want you to – for shopping, service, product information or complaints. Once you practice this right, you can easily provide the customer experience they long for.  

2. Mobile commerce is on the rise

Shopping has changed across devices. Gone are the days when e-commerce used to be a desktop activity, now people are turning to their mobiles. According to a report presented by HubSpot, mobile commerce will lead 24.4% of overall e-commerce profit by the end of 2017.

From here, other trends are germinating. The snapshot of the future can be peeked from the fact that Pinterest has finally revealed “Buyable Pins”, Instagram has launched ads with “Shop Now” buttons, and Google recently made an announcement saying that a “Buy” button will soon be available to mobile shoppers.

Now it’s solely on the brands to capitalize on the mobile revenue stream, using mobile-specific advertising, mobile advertising platforms, mobile-friendly web pages and search engine marketing to get in front of shoppers when it counts.

3. Shoppers use mobiles in the physical store too

Don’t underestimate the power of mobile in the physical store too. According to a research, three out of four shoppers do product research using the mobile device. That doesn’t stop even when they get inside a store! Shoppers continue to use their smartphones in order to compare products and prices.

Retailers need to look at how to integrate mobile into their in-store experience and increase in-store engagement. Hyper-targeted mobile ads and SMS marketing are a good place to start.  

4. Evolution of SMS marketing

SMS is a very powerful way to get your messages straight into customer’s hand, without being ignored like they do in inboxes or any other channels. It is studied that SMS have an average 90% open rate. Most of us do read our messages within the 3 minutes of SMS beep. Now with the area-specific SMS marketing, the success rate is even more convincing. 

So, if you’re still not tapping into the burgeoning power of SMS, now is the time to start. 

5. Mobile-friendly sites rank higher than non-mobile sites

As soon as Google modified its algorithm, so it now ranks mobile-optimised sites higher than non-optimised sites. 

What Google did was officially acknowledge the importance of mobile phones in our lives and make businesses stand up and listen. If your website doesn’t look, read and function well on mobile devices, it will simply suffer in search results.

It's easy to become overwhelmed with all the opportunities in the mobile world, but the worst thing you can do is nothing. Start by making mobile an integral part of your marketing strategy, so you can be present and interact with consumers across all mobile advertising platforms and all mobile devices.

For all mobile app monetization solutions and affiliate marketing contact - Apps Discover technologies - a premium ad network, based out in India.

ContactNo:+91-124-4007787 & Email: info@appsdiscover.com

Different Methods to Promote CPA Campaigns

Before we start out any kind of introduction to the article, let’s come to my knowledge of what is CPA. It might not be accurate, as written in some book but will surely draw an outline about the topic in your mind.

CPA: CPA stands for Cost Per Action/Cost Per Acquisition, in this marketing model where the publisher is paid if he/she gets successful in pursuing the user to take a desired action via their marketing.  The action may not necessarily be a sale, it can be any action like, submitting a phone number or signing-up to a website etc. 

Now you must be wondering that if this model allows you to make money online, without sale being involved. There must be heaps of people attracted towards it. Yes, you are right. But, to tackle the same CPA ad networks are way too strict than that of any other. 

To get into this business you must prove yourself as an honest upstanding affiliate. CPA ad networks do want you on board, it’s just the spammers and scammers whom they want to filter out.  

Methods of CPA Promotion:

There are multiple ways to promote CPA campaigns. Some involve having a website, some don’t need that too. Some examples of the popular CPA methods are as followed:

1.Website Reviews:

You can set a website where you will introduce 3 or more number of products under a certain niche. For example, lipsticks under Rs. 1000 or Smartphones under Rupees 30,000. Now give introduction about each product, highlighting their USPs and ultimately rating them out of five or giving them stars etc. These products will be ranked in an order with a link, which redirect the user to the desired landing page usually the merchant’s page etc.

2.Splash Pages:

Splash Pages are those which contain light content with flashy graphics and catchy headlines to encourage user to give their details or click through the merchant’s link. Information regarding the product is usually less because of two factors, either the product is already very famous like an IPhone, or they want the user to be curious enough so that he gives his details to know more. 

3.Quiz/Fun Landing Pages:

It is very close to splash pages but is even more simpler. Here users come to play a game or quiz with multiple options that can be clicked as huge domineering buttons or it may have an action button within it. For example: get now, subscribe now etc.

Reading all the above methods of CPA promotion, do not think that you must have a website to promote CPA Advertising. You cannot have a website and still be a CPA affiliate. You can do it via, e-mailers, adding links on YouTube videos, posting links on your social media platforms etc. We hope that after learning these few methods of promoting CPA campaigns you will be able to use it to the fullest and make money online. This article will fuel your first step towards CPA and rest is entirely up to you.  

For all affiliate marketing solutions contact - Apps Discover technologies - a premium ad network, based out in India.

Contact No:+91-124-4007787 & Email: info@appsdiscover.com

6 Perks of Affiliate Marketing for Bloggers

With blogging being quiet a trendy profession these days, the online industry has opened their door of possibilities for the blogging birdies. And if you are looking forward to take your blogging profession to the next level, Affiliate Marketing for Bloggers is the best possible option. 

However it is not an easy feat and you will be required to pay a lot of hard work, commitment, time patience and what not! Then not to forget being an affiliate brings you tonnes of name, fame and of course money! 
We are jotting down the top 6 Perks of Affiliate Marketing for Bloggers:

1.“You’ll Never Work a Day in Your Life”

Yes, this is exactly what they quote as “if you do what you love, you will never have to work a day in your life”. Most of the people start blogging because they love writing or they love what they are writing about. This draws our attention to-- if you love writing or a topic then why not to make it a profession? Today, we’ve so many Affiliate Marketing Programs for Bloggers that you cannot resist yourself from registering. After all what’s the harm in keeping your opportunities locked in a jar?

2.It’s a Win-Win-Win Situation

Once you get registered on any affiliate marketing program for blogger, you help an advertiser to make a sale, it is a good news for everyone involved, the advertiser, the buyer and of course you. The advertiser wins a new customer, the customer gets a cool product or service that he/she was looking for and you get a part of customer’s order value (wuhooo). So, overall, you’ve have got nothing to lose here.  

3.You Can Work from Home

This is the best part of this job. You get to earn while laying down on a couch!! Imagine how cool it is to be in your pyjamas while working, or having no one to shout on your head for deadlines. Isn’t it fantastic? It gives you a lot of flexibility, you can work from home or anywhere you want to and that is for ever-single-day.

4.Customers are Worldwide

What’s the point in staying constraint with a limited number of people when you have all the access to the world. Yes, internet has made the whole world a potential market for your content. Hence, no matter where you work from, you can get your readership from every part of the world.

5.Future Passive Income

This, probably is the best part of blogging! The link you post in your blog for affiliate marketing is available forever, and it holds a chance to be clicked upon. Don’t be surprised if you get a sale from a blog that you posted few years ago, Isn’t it like a future investment or something: P 

6.It’s Free

As long as your blog is working fine and is fully functional. You can register on any affiliate marketing program for bloggers and that too for FREE! This industry asks you for nothing but time. You’ve got nothing on risk all you need to give what you want in return. The more efforts you give the more income you get. 

There is a lot more about blogging and affiliate marketing. However, everyone has their own reasons for blogging, having a blog has many benefits and one of them could be monetizing your blog! So sign up today for giving yourself kick-start as an affiliate. 

For all Blog monetization solutions and affiliate marketing contact - Apps Discover technologies - a premium ad network, based out in India.

ContactNo:+91-124-4007787 & Email: info@appsdiscover.com