How Mobile Advertising Platforms Have Evolved in Two Decades

Mobile advertising platforms are a result of the subsequent consumer behavioral shift of using the mobile internet instead of the desktop internet in the 21st century. Developments in mobile advertising have been started since 2007 when research firms like Berg Insight suggested that global mobile advertising market was expected to expand from $1.6 Billion in 2008 to approximately $9 Billion by 2014 (as forecasts revealed a 43% annual growth). SMS became a new mobile media sales channel for major mobile advertising agencies and their counterparts.

The convenience to read SMS and open a web browser at the palms of your hands might be the biggest reason why many global TV channels lost significant audience count in the last two decades. More so, it is a fact that in 2017 mobile technology has evolved as a ubiquitous two-way communication process which makes the lives of mobile users quite easy and diverse in terms of choices. From grocery to medicines, shopping to sports updates – everything is available when they are traveling or accessing mobile internet in the remotest part of the world – the only criteria here is the strong signal factor of mobile operators. So, you might expect a weather forecast via push notification if you are traveling to a distant land having a little location or language familiarity.

Mobile advertising agency boasts of their new contextual & personalized mobile ad experiences that simply renders the media buyers and advertisers a huge marketplace to gain from an enormous bidding. Adding fuel to the mobile advertising platform which proliferates the quality placement of ads as per viewer’s choice.

Explaining Mobile Advertising Platform

It works as an intermediary between the advertisers and publishers who constitute the mobile advertising agency & promote products via mobile apps and websites.

A mobile advertiser is responsible for tallying the publishing fee and paying off for each user generated action after checking the tracking software. A mobile advertising platform has the capability to track all actions such as a number of clicks, leads, sales, views etc generated on the publisher’s site. The pricing models might be CPC, CPA, CPL, CPI etc.

The Future of Digital Marketing

Targeted mobile marketing is at the heart of digital marketing in the current year. The user behavior, data mining and other aspects of geolocation services are various research points to augment quality in-app advertising services. TV and radio advertisements are going to run behind the mobile ad strategies as more and more public is getting full access to smartphones due to cheap mobile billing and cost of 4G enabled devices.

In a nutshell

The evolution of mobile devices and in-app ad serving after the introduction of mobile ad platforms have proliferated quality growth in the cashless economy around the world. Besides, the recent demonetization in India couldn’t cause any muddle among mobile marketing industry because of most common online rechargeable wallets and internet banking options through mobile apps.

How To Use CPI Ad Network For Publisher To Generate More Money

Affiliate marketing is the buzz word that is mostly visible via links on websites of people who are already practicing it. But, why affiliate marketing is called as a ‘global affiliate network’ after some point? And why is it so famous? The answers are simple. Due to the high demand of high technology led device enabled marketing in the 21^st century, affiliate marketing has become a global practice, joining thousands of brands and millions of people for effective monetization through shared links and ad codes.

How CPI Ad network for Publisher Make Money

CPI Ad network for publisher is a profitable network which enables users to come out of their shell and showcase their products in a brand-new way on another company’s website drawing the attention of at least 5,000 unique visitors per day. Revenues are exchanged in place of links that are clicked and proper installs (depending on CPC or CPM model). The ads on the website might be images or text links or ad codes that are embedded and placed for better visibility and relevance to visitors. Google Adsense offers a quick feedback system for ads which are not preferred by audiences. By doing this, Google can make changes on their ad servings and deliver relevant and most appropriate posts to unique users.

Major sites around the world has become very famous because of affiliate marketing practices. Sites like Amazon, Snapdeal have become very successful and popular among bloggers and website owning fraternity due to their correct placement of affiliate links to target audience and high traffic. Most bloggers are looking for effective targeting methods so that they can serve an audience who respond to those ad links in a jiffy and take actions as required – making the whole process a success. There are many models that they follow – CPC, CPA, CPM, CPI.

 Global affiliate network is the one which generally use of all these or have a specialization in one of these business models. Again, it depends on their publisher and advertiser side demands. Advertisers get a chance to get paid for actual clicks or installs (as it is performance based) and publishers get a commission as per CPI, CPM or CPA model (per click or per install)– whatever has been agreed upon as per business requirements. Some sites pay a lumpsum amount like $8 per install, given the fact that monthly page views scale up to 5,00,000 and daily unique visitors to up to 10,000 consistently.

In conclusion 

CPI Ad network for publisher can let you earn and learn the tricks of the trade if you are a beginner and if you are already in to this business, you must be knowing that it is a highly profitable business – the success of which depends on high traffic and right ad banner placements on quality websites. For any queries on affiliate marketing, you can contact Apps Discover - Contact No (+91-124-4007787 ) or Mail at info@appsdiscover.com

How Affiliates Can Leverage Publisher Ad Network

Ad networks which are complete performance based are generally well focused in their niche, whether it’s entertainment, mobile technology, e-commerce or other segments like ad solutions. Their main aim is to connect advertisers and publishers so that all profits are divided in a fixed ratio while selling and buying ads. Mostly a publisher ad network will help you grow and make money so long as both of your business practices are on the same page i.e pay as per performance. On the other hand, affiliate programs help people make a lot of extra income which in turn might offer them a ticket to elite publisher network – all due to their hard work and diligence.

Continuous advancement in online marketing has rendered much boost to the affiliate marketing sector. The ease of access to high traffic websites in a completely free version per month has augmented much affiliate hike in last 5 years. People not only rent out their website space for affiliate links but also get their links posted on other’s websites.

There are no hard and fast rules to become the most innovative publisher network but the only thing followed is that ad networks work together with publishers and advertisers to make ad campaigns successful. One might have relevant ads, one might offer a website and another has a huge traffic with an ad inventory, mix all of them and you get an ad campaign – up and running. Some companies also offer SDK installations to showcase their ad units and help advertisers to monetize their campaigns. 

Ad networks are local as well as global traffic rendering sources for affiliate marketers to promote their marketing message to the right kind of audience. Not the ones who will see, click on the ad and vanish. Herein, we might talk about program affiliates – which is a simple term used for a way of advertising from a person on behalf of another company. 

How Can we benefit from Affiliate Programs?

Affiliate programs are useful for both the affiliates and the company who is hosting the program on their site. Just a simple ad text or graphic link is posted on a company’s website let’s say experiencing 1,00,000 traffic per day. Here, the catch is, the more traffic you have and the more relevant the ad content is, the more clicks and installs you are likely to get. Either the user will install or click on the link that might redirect to another website. Meanwhile, there is a system in place to track the user behavior and also ascertain how many real time clicks or purchases happened so that the publisher or the affiliate can get paid. This is one way to get benefited from affiliate programs, another way is to run referral programs like ‘refer a friend’ to install an app of a publisher and earn through it. For example – Food Panda, Faasos, Zomato (for a review) etc. In this case, the referee gets a discount and the installer also gets some kind of benefit as a sign-up or installation gift.

In conclusion

There are many companies who offer innovative solutions to your ad placements but it is better to look for the ones which offer advanced performance metric tools so that you can make good choices on running campaigns and monetize effectively. With the help of publisher network, one can choose the kinds of ads and duration of the display over websites and mobile apps. Even they might be privileged to choose the kind of audience as monetization depends on the right targeting all the time!