Mobile advertising platforms are a result of the subsequent consumer behavioral shift of using the mobile internet instead of the desktop internet in the 21st century. Developments in mobile advertising have been started since 2007 when research firms like Berg Insight suggested that global mobile advertising market was expected to expand from $1.6 Billion in 2008 to approximately $9 Billion by 2014 (as forecasts revealed a 43% annual growth). SMS became a new mobile media sales channel for major mobile advertising agencies and their counterparts.
The convenience to read SMS and open a web browser at the palms of your hands might be the biggest reason why many global TV channels lost significant audience count in the last two decades. More so, it is a fact that in 2017 mobile technology has evolved as a ubiquitous two-way communication process which makes the lives of mobile users quite easy and diverse in terms of choices. From grocery to medicines, shopping to sports updates – everything is available when they are traveling or accessing mobile internet in the remotest part of the world – the only criteria here is the strong signal factor of mobile operators. So, you might expect a weather forecast via push notification if you are traveling to a distant land having a little location or language familiarity.
Mobile advertising agency boasts of their new contextual & personalized mobile ad experiences that simply renders the media buyers and advertisers a huge marketplace to gain from an enormous bidding. Adding fuel to the mobile advertising platform which proliferates the quality placement of ads as per viewer’s choice.
Explaining Mobile Advertising Platform
It works as an intermediary between the advertisers and publishers who constitute the mobile advertising agency & promote products via mobile apps and websites.
A mobile advertiser is responsible for tallying the publishing fee and paying off for each user generated action after checking the tracking software. A mobile advertising platform has the capability to track all actions such as a number of clicks, leads, sales, views etc generated on the publisher’s site. The pricing models might be CPC, CPA, CPL, CPI etc.
The Future of Digital Marketing
Targeted mobile marketing is at the heart of digital marketing in the current year. The user behavior, data mining and other aspects of geolocation services are various research points to augment quality in-app advertising services. TV and radio advertisements are going to run behind the mobile ad strategies as more and more public is getting full access to smartphones due to cheap mobile billing and cost of 4G enabled devices.
In a nutshell
The evolution of mobile devices and in-app ad serving after the introduction of mobile ad platforms have proliferated quality growth in the cashless economy around the world. Besides, the recent demonetization in India couldn’t cause any muddle among mobile marketing industry because of most common online rechargeable wallets and internet banking options through mobile apps.
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