Ad networks which
are complete performance based are generally well focused in their niche,
whether it’s entertainment, mobile technology, e-commerce or other segments
like ad solutions. Their main aim is to connect advertisers and publishers so
that all profits are divided in a fixed ratio while selling and buying ads.
Mostly a publisher ad network will help you grow and make money so long as both
of your business practices are on the same page i.e pay as per performance. On
the other hand, affiliate programs help people make a lot of extra income which
in turn might offer them a ticket to elite publisher network – all due to their
hard work and diligence.
Continuous
advancement in online marketing has rendered much boost to the affiliate
marketing sector. The ease of access to high traffic websites in a completely
free version per month has augmented much affiliate hike in last 5 years.
People not only rent out their website space for affiliate links but also get
their links posted on other’s websites.
There are no hard
and fast rules to become the most innovative publisher network but the only
thing followed is that ad networks work together with publishers and
advertisers to make ad campaigns successful. One might have relevant ads, one
might offer a website and another has a huge traffic with an ad inventory, mix
all of them and you get an ad campaign – up and running. Some companies also
offer SDK installations to showcase their ad units and help advertisers to
monetize their campaigns.
Ad networks are local as well as global traffic
rendering sources for affiliate marketers to promote their marketing message to
the right kind of audience. Not the ones who will see, click on the ad and
vanish. Herein, we might talk about program affiliates – which is a simple term
used for a way of advertising from a person on behalf of another company.
How Can we benefit
from Affiliate Programs?
Affiliate programs
are useful for both the affiliates and the company who is hosting the program
on their site. Just a simple ad text or graphic link is posted on a company’s
website let’s say experiencing 1,00,000 traffic per day. Here, the catch is,
the more traffic you have and the more relevant the ad content is, the more
clicks and installs you are likely to get. Either the user will install or
click on the link that might redirect to another website. Meanwhile, there is a
system in place to track the user behavior and also ascertain how many real
time clicks or purchases happened so that the publisher or the affiliate can get
paid. This is one way to get benefited from affiliate programs, another way is
to run referral programs like ‘refer a friend’ to install an app of a publisher
and earn through it. For example – Food Panda, Faasos, Zomato (for a review)
etc. In this case, the referee gets a discount and the installer also gets some
kind of benefit as a sign-up or installation gift.
In conclusion
There are many
companies who offer innovative solutions to your ad placements but it is better
to look for the ones which offer advanced performance metric tools so that you
can make good choices on running campaigns and monetize effectively. With the
help of publisher network, one can choose the kinds of ads and duration of the
display over websites and mobile apps. Even they might be privileged to choose
the kind of audience as monetization depends on the right targeting all the
time!
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